E-555: Developing a Marketing Plan
marketing plan information sheet

210550, 15; 222550, 85;
Email: mwaller@tamu.edu

Product Code: E-555

Electronic download only. Developing a good marketing plan will help you identify and quantify costs, set price goals, determine potential price outlook, examine production and price risk, and develop a strategy for marketing your crop. This publication describes the importance of a written plan, the components of a marketing plan, and information on evaluating the plan. (4 pp.) By: Stan Bevers, Stephen H. Amosson, Mark L. Waller, Dean McCorkle